Jovie Lead Gen Campaign

Jovie, formerly College Nannies + Sitters, is a national service helping families manage life and work through full-time, part-time, and on-demand childcare.

The Campaign

Jovie childcare meets families where they are, even right at home. To acquire potential customers and childcare professionals, Jovie’s lead gen campaign included retargeting posts and story paid social ads. Through messaging that evokes a sense of urgency, Jovie can attract clients in need of full-time, part-time, and on-demand childcare.

The Deliverables

10 paid social statics, 4 paid social videos, and one testimonial 30s video

My Role

Campaign art direction (still and motion), storyboarding, production

Left: Get Started; Right: Right Sitter

  • Creative Director (Art): Margaret McGovern
    Creative Director (Copy): Bob Fitzgerald
    Associate Art Director: Taylor Johnson
    Copywriter:     Sam Lee
    Production Designer: Cornell Chetty

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Jovie Holiday Campaign