Jovie Holiday Campaign
Jovie, formerly College Nannies + Sitters, is a national service helping families
manage life and work through full-time, part-time, and on-demand childcare.
The Campaign
Jovie childcare meets families where they are, even right at home during
the holidays. Jovie’s holiday campaign included festive messaging towards current and prospective families and childcare professionals through email, paid social, and print ads. The purpose of the paid social ads were to generate leads across target audiences. By utilizing timely messaging that engages both childcare providers and families, Jovie franchise owners can recruit nannies and sitters and build a clientele for the holidays and beyond.
The Deliverables
2 paid social statics and 1 paid social video
My Role
Campaign art direction (still and motion), storyboarding, production
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Creative Director (Art): Margaret McGovern
Creative Director (Copy): Bob Fitzgerald
Associate Art Director: Taylor Johnson
Copywriter: Sam Lee
Production Designer: Cornell Chetty