University Hospitals
University Hospitals is a Northeast Ohio-based integrated health care system that encompasses hospitals, outpatient centers, and primary care physicians’ offices.
The Campaign
Within University Hospitals integrated healthcare system is Harrington Heart and Vascular Institute (HHVI) and Seidman Cancer Center (SCC). University Hospitals creative testing strategy included GDN, display ads, and static and video paid social ads to build brand awareness and acquire new patients.
The Deliverables
2 paid social statics and 2 paid social videos
My Role
Campaign art direction (still and motion), storyboarding, production
Right: Treatment Options
Right: Medical Breakthroughs
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Creative Director (Art): Margaret McGovern
Creative Director (Copy): Bob Fitzgerald
Copywriter: Sam Lee
Production Designer: Cornell Chetty