University Hospitals Rainbow Babies & Children’s Regional Video
University Hospitals is a Northeast Ohio-based integrated healthcare system that encompasses
hospitals, outpatient centers, and primary care physicians’ offices.
The Campaign
Within the health care network is Rainbow Babies and Children’s (RBC), a full-service children’s hospital and academic medical center. Increasing brand awareness among growing competition from other children’s hospitals and pediatric care providers was the primary goal of the campaign. RBC was positioned as a trusted and comprehensive family provider, emphasizing its continuum of care for young families and expecting parents in local communities. The creative testing strategy included GDN, display ads, static and video paid social ads.
The Deliverables
1 paid social static, 1 30s paid social video, and 1 30s spot
My Role
Campaign art direction (still and motion), storyboarding, casting
Right: Find Care
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Creative Director (Art): Margaret McGovern
Creative Director (Copy): Bob Fitzgerald
Copywriter: Sam Lee
Executive Producer: Roger Mulachy
Producer: Angelina Campagna